Many sales professionals waste precious time on administrative work chasing leads that result in a dead end. If only they could reduce some of their administrative burdens and have more time to identify and target high-value leads that result in more closed deals. If you’re wondering who or what can help your sales reps close deals more quickly, then Artificial Intelligence (AI) may be your answer.
AI has been in the headlines over the past couple of years, with more and more technological advancements and exciting new products evolving. It’s not surprising, therefore, that businesses have begun to tap into these technologies as AI rapidly changes how we live, work, and play. In fact, companies are increasingly using AI and data science to drive results in the sales arena.
Whether you’re a sales leader, a seasoned veteran, or new to sales, let’s look at ways AI for sales can help you be more productive and sell more.
AI for sales
The sales team is the frontline of any business. They are the ones who have to make it happen. They are the ones who have to close deals, keep customers happy, and find new business.
But that’s not always easy. Sales can be laborious, especially when you’re up against intense competition. You’ve got to know your products and services well and be able to answer all kinds of questions about your business. Not only that, but you have to be able to do it over and over again to meet your quota.
Sales teams now have access to more data than ever, ultimately enabling them to make more informed decisions about customers and prospects. AI helps to automate repetitive tasks and find meaningful insights in these big data sets.
AI is not only being used in sales to improve efficiency, but it can also help salespeople be better at their jobs. This technology has the potential to take over some of the most tedious sales tasks, allowing you to focus on selling instead of handling administrative work like managing leads and emails.
- Automated prospecting
Sales teams are using AI to automate the prospecting process, which can be both time-consuming and tedious. Automation can help salespeople focus on more strategic activities that add value to their business and clients.
Sales teams are using AI tools to automate the entire prospecting process from lead generation through qualification, nurturing, and closing. The objective is to increase efficiency by allowing salespeople to focus on high-value activities such as selling and account management instead of performing repetitive tasks such as researching potential customers who fit the company’s target profile.
- Personalized messaging
Sending out cold email blasts is a waste of time and money if your message isn’t relevant to the recipient or does not resonate with a potential customer. With AI-powered personalization, you can tailor your message to each recipient based on their company size, industry, location, and more — meaning they’ll be more likely to open it and respond.
AI improves customer engagement through personalized messaging. This technology analyzes previous interactions between salespeople and customers and other data like weather forecasts, traffic patterns, etc. It then uses these insights to automatically generate relevant content that helps build trust with your customers, which leads to higher conversion rates.
- Predictive lead scoring
Predictive lead scoring is the process of using historical information about a prospect to help determine their likelihood of becoming a customer in the future. It takes the guesswork out of identifying high-value leads by applying algorithms that determine which prospects are more likely to buy based on their behavior. This streamlining can help salespeople focus their time on leads most likely to convert into customers.
AI can help determine which leads are ready to buy now, while others might need nurturing before they become customers. AI helps salespeople in predictive lead scoring by analyzing past prospect interactions, including emails, phone calls, and meetings. It also uses machine learning techniques like natural language processing (NLP) and sentiment analysis (SA).
AI also helps eliminate time-consuming tasks like data cleaning so salespeople can focus on other vital parts of their jobs, like maintaining relationships with existing customers or closing deals.
- Improved client conversations
Artificial intelligence (AI) has the potential to transform sales by enhancing the way sales teams interact with customers. AI can help sales reps respond more quickly to customer inquiries and requests, which improves customer satisfaction and loyalty over time, and also reduces churn.
For example, if a customer calls your company’s contact center with a question or request, AI can identify their geographical location and provide a relevant answer. This automation eliminates the need for agents to search through FAQs or look up past conversations manually; it also allows agents to spend less time repeating themselves during each call.
AI can improve the speed at which sales reps respond to customer emails. When an email arrives in an inbox, AI can automatically sort it into categories like “order confirmation” or “refund request.” From there, it could assign priority levels based on how long ago the email was sent and trigger automated responses when appropriate. This functionality allows personalized responses that feel human — without the feel of canned responses.
- AI for sales forecasting
Sales forecasting is the art of predicting how much revenue you can expect to get from a particular campaign or product line. It’s a critical part of sales planning because it helps you determine how many resources you need to devote to each product area, whether you should raise prices or lower them, and when it’s time to start looking for new opportunities.
AI and machine learning algorithms analyze historical data and learn from past results to recommend future actions. This approach requires minimal human intervention while delivering accurate results consistently over time. AI-driven forecasting can significantly impact your business
- It enables you to plan for the future and adapt to changes in demand or supply.
- It helps you avoid over- or under-supply by predicting future demand based on historical data and real-time trends in the market.
- It helps you adapt faster to changing customer needs by using real-time insights from your CRM system and other data sources, such as social media, email campaigns, and customer calls.
Sales teams are inundated with information every day. They need to keep track of every new product launch, competitor activity, industry news, and more. While some information is useful for making strategic decisions, other data is important just for keeping up with the times. AI helps salespeople prioritize their time by sorting through the noise to find relevant data to help them sell their products or services more effectively.
AI has also been used to help salespeople gain insight into how customers behave. A 360-degree customer view helps the sales team understand what information will be most useful when communicating with prospects, which will help them close more deals.
How to prepare your sales team for AI
When it comes to AI, there’s a lot of talk about how it will change the game for sales teams. But what does that look like in practice? And how can you prepare your sales team for AI without them becoming overwhelmed? Here are a few tips to help you get started
- Start with the basics. If you haven’t already, ensure your team understands why you are implementing AI and how it will help them. This transparency will help them understand what they should expect from AI in the future, which will help them be more prepared when new products come out, or existing ones get upgraded with AI functionality.
- Communicate your vision. Be honest with yourself and your team about where you are now as an organization—and where you want to be in the future. You can’t move forward if everyone doesn’t know where or why they’re going there—so think about your goals and milestones, and hold yourself accountable.
- Keep an eye on trends. Monitor key developments to stay ahead of the pack. Know how your competitors are using AI in their processes.
- Make sure that your team receives comprehensive training. Train on all aspects of AI, including data analytics (how does it work?), machine learning (how does it learn?), natural language processing (how does it comprehend what we say?), and more.
Implementing AI within your sales organization will dramatically help you meet and ultimately exceed your sales quotas by reducing the waste associated with administrative work. Thus, allowing you to focus on your most high-value leads, resulting in more closed deals.
If you are looking for an experienced technology partner to implement AI in your Sales department, email us at firstname.lastname@example.org. Intellect Data, Inc. is a software solutions company incorporating data science and artificial intelligence into modern digital products with Intellect2TM. IntellectDataTM develops and implements software, software components, and software as a service (SaaS) for enterprise, desktop, web, mobile, cloud, IoT, wearables, and AR/VR environments. Locate us on the web at www.intellect2.ai.